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4.61 out of 5
1305 reviews on Udemy

Amazon FBA as a Private Label Business Launching Platform

Learn how to sell on Amazon FBA. Find, launch and scale your own private label brands without touching inventory.
Damir Šerbečić
7,220 students enrolled
English [Auto-generated]
Proven and tested ways to launch, sell and expand private label products
Spot a profitable product opportunity in growing market with strong demand
Sell in the United Stated and Canada no matter where you live in the world
Open a US checking account without travelling to the US or having a US company
Get paid by Amazon no matter where you live in the world
Find reliable suppliers overseas
Import products cost effectively to the United States
Best way to import products if you are not from the United States
CHECKLIST: What to ask suppliers
CHECKLIST: Due diligence - how to spot fraud suppliers
How to properly label your products and send to Amazon FBA warehouses
How to optimize Amazon product listings like big brands
Strategy for launching and continually marketing your brand, on and off Amazon
Increase social proof of your product listing and get 100% legitimate verified reviews
How to drive external sales and ultimately increase keyword rankings on Amazon
How to deal with negative reviews and unhappy customers
How to avoid getting your seller account suspended
PERSONAL SUPPORT: I will answer every question that you might have along the way and review your product listing with improvement suggestions
REGULAR ANNOUNCEMENTS with latest Amazon policy and guideline updates
And much more!

Introduction - Walkthrough, Structure & Who is this course for

Quick introduction on what to expect from this course

What is Private Labeling

Introduction to private labeling business model and its potential.

Introduction to Amazon FBA private label business

What is Fulfillment by Amazon? Advantages of launching brand through Amazon FBA

With amazon fulfillment services you will be able to send your inventory to Amazon FBA centers and let them do all the dirty work such as storing, picking, packing and shipping. You will pay for fulfillment by amazon services once your product is sold. 

Amazon fulfillment locations

  • United states
  • United Kingdom
  • EU: U.K., Germany, France, Italy, or Spain
  • Japan
  • Mexico

Selling on amazon FBA can be done even if you don't live in one of these countries. 

Cost to sell on amazon
Two main types of private labeling for this business model

In this lecture you are going to learn which types of private labeling exist and which are best applicable for this business model. These two types of private labeling will let you test markets fast and easy with minimal investments.

FAQ - Overcoming irrelevant things that will prevent you from getting started

The most frequently asked questions and concerns that new students have when launching their first private label brand using Amazon FBA.

Setting up your financial goal using my custom calculator

Use my custom calculator to find out how many product units you need to sell per day in order to achieve your yearly financial goal.

The timeline of your white label business launch. From start to finish!

The big picture of main steps you'll have when starting private label on Amazon.

Setting up your Amazon seller account the right way from anywhere in the world

Don’ts with Amazon seller account! IMPORTANT (How to avoid suspension)

Stop making these 7 mistakes with your Amazon seller account and avoid permanent suspension.

How to sell on Amazon US & UK even if your country is NOT accepted for selling

If you are from Kuwait, Bosnia, South Africa or any other country that is not accepted for seller registration, then I have a great and low cost solution for you. 

It will require a few additional steps, but it will give you an opportunity to sell on Amazon even if your country is not yet on Amazon's list. Keep in mind that Amazon is constantly expanding that list and adding new countries.

Learn how to sell on Amazon US and UK marketplaces even if your country is not on the list of countries accepted for seller registration. 


It's not Payoneer!

Opening & setting up your seller central account the best way

In this lecture you will learn:

  • The difference between Professional and Individual account. And which one to choose.
  • How to register an Amazon seller account
  • How to properly set up your one and only seller account (billing, tax, storefront, FBA settings)
Getting setup & paid if you are literally from anywhere in the world! Easy!

Learn how to open a US Checking account and get paid by Amazon no matter where you live in the world.

How to get back in the game if your previous account was suspended

Has Amazon removed your selling privileges? Tips from this lecture will help you get back in the game with a new Amazon seller account.

Adding additional layer of security when accessing your seller account

You need to be extremely careful from where you access your Amazon seller account. Because from one computer and internet connection you can access only one seller central account.

So one computer and internet connection can not be used for accessing multiple amazon seller accounts. Simply because Amazon forbids you to have multiple seller accounts. So accessing multiple accounts from same computer and internet connection can be a strong sign that you have multiple accounts and it can get your account in trouble.

Learn how to securely manage your Amazon business while you are on the go, from any computer and internet connection (even from hotel and public WiFi).

Payment approval questions answered

Learn how to easily pass the Payoneer's US payment service approval process by following this guide

How to obtain an EIN number if you are not from the US

EIN is not mandatory for importing products or selling on Amazon as a foreigner. However if you are using sea or air cargo it will be much simpler and cheaper to import products if you have an EIN number. 

Learn how to obtain EIN as a foreigner in just a few easy steps. 


You will need to call the IRS over the phone, so make sure that you have Skype credits because this is not a toll-free number. 


Actions steps you should complete before moving to the next section

Seller account foundation quiz

Niche research - find profitable niches that align with your passions

Categories to avoid for this business model
How to ungate categories that require additional approvals
How to find a hot niche that aligns with your passions

Choosing a niche to enter is one of the most crucial decisions you'll make in your Amazon brand launching journey. Simply because in order to make most out of a brand you will probably add new products down the line in the same niche to leverage the audience you have built. Off course if your first product was a success.

Competition is becoming tougher and tougher, and that is way you can not solely rely on product listing optimization. You will have to employ multiple marketing weapons, which include content marketing, social media marketing, video marketing etc.

And in order to know exactly what is the best angle of providing value to your potential customers you will need to pick a niche in which you are truly good at, that you understand, in which you are willing to learn and follow the latest trends.

How to analyze trends of a niche

Learn how to analyze trends of a niche that you want to enter and avoid getting into a niche at a wrong time.

Market depth analysis

Learn where to start researching which products you can add to your private label product line in future. 

Profitable niche checklist

Use this checklist to evaluate the potential of a niche you want to enter.

The Ideal Product Opportunity Checklist

Ideal product checklist will help you determine whether a product you want to sell is a good opportunity.


Actions steps you should complete before moving to the next section

Product research

The anatomy of a great product opportunity

Not every product that has private label potential is a good opportunity. Learn what to look out for when choosing which product to sell in order to increase your chances of success.

4 Product selection mistakes

Learn which 4 product selection mistakes many new Amazon sellers make. 

Brainstorm Product Ideas Using Amazon Best Seller Rank List

See what criteria I apply when brainstorming for new private label product to source.

Incremental product improvement system - outsell your direct competitors

If you sell the exact same product like your top competitor you will have much harder time competing and outranking them. You need to give a great reason why customers should purchase your product instead of an already established one from top competitors.

Selling identical products like everyone else will probably put you out of business in a year or two. Unless you have entered the market at early growth stage or if you have an established audience outside Amazon.

You NEED to differentiate as much as you can!

This exercise will help you find what customers desperately want in your product. And then use those features as main benefit and value proposition of your product.

How to calculate exact profit margins using free Amazon FBA Calculator
How to estimate monthly sales volume and revenue of ANY product on Amazon

Best seller rank shows you only how well a certain product is selling compared to other products in the same category. 

Learn which tool I use to roughly estimate how many sales to expect for each BSR number. 

Also learn how to easily calculate monthly revenue and profit of any product.

Tracking competitors product sales using 999 method

Trick to uncover how many sales a seller has made from a particular product in one day. 

I will show you how to manually apply to 999 method and also I will show you a free tool that will do the same job automatically. 

Double checking BSR numbers and seasonality of a niche

Best seller rank shows how a certain product is selling compared to other products in the same category. 

The main problem with BSR is that you can not see for which time frame it is. Amazon doesn't give you history of BSR numbers. However, BSR history is extremely important to see if a product/niche is seasonal and to see how consistent sales are for a product that you are analyzing. 

Learn how and which tool I use to analyze best seller rank history of a product.

Bundling Your Way To Uniqueness

Learn how to have a unique poduct offer without making a large investment and without having a unique product.

Main VS. accessory products

Is your product an accessory or main product? 

Partnership with unique product and patent owners
Private Label Product Ideas - September 2016 Issue

Still on the fence? Don't know which product to launch on Amazon?

This FRESH & UPDATED list of hot products to sell on amazon can help you uncover some of the most lucrative and high demand niches.

---> The list has been updated on September 2016

HURRY! The earlier you join the more opportunities you will receive, because the list is updated monthly, and previous lists are being replaced with new ones!

List of products you can source with 200$

Use this list if you are not sure if private labeling is the right business model for you or you simply want to balance the risk and try how the whole process of private labeling works with least amount of money.

This list contains products that can be sourced for 200$. I have also included links to suppliers.

NOTE: The purpose of this list is only to show that you don’t need thousands of dollars in order to source your own private label product. However, it should NOT distract you from products you found during niche and product research. Some of these products are great opportunities and some aren’t. Make sure you do the product competition and demand analysis before sourcing one of these products.

This is just the tip of the iceberg...there are much more products that can be sourced with less than 200$. But please consider that I have not included additional costs such as shipping, inspection services, customs fees and taxes, legal protection, product launch and initial advertising costs.

Please, if you are on a really tight budget then consider other Amazon selling strategies. Private labeling is not only about sourcing products, it's about building a brand through external marketing efforts, which requires additional investments.


Actions steps you should complete before moving to the next section

Finding suppliers in the USA or internationally from China

From factory to Amazon FBA - The Sourcing Map Explained

From finding a supplier to shipping your products to the FBA. This graph will give you a better overview and bigger picture on how product sourcing works and which are the most important steps.

Importing terminology for Amazon sellers

List of the most frequently used importing terms every Amazon seller needs to be aware of when importing products to the USA.

How to use Alibaba to find high margin products and reliable suppliers overseas

Learn how to find quality & high profit margin products that can be private labeled overseas.

Trade Assurance for additional layer of protection on Alibaba

Learn how Alibaba's free program Trade Assurance can add an additional layer of protection to transaction between you and supplier that you found on Alibaba. 

If a supplier fails to ship your product on specified date or if product quality is not as you specified you will be able to open a dispute and get full refund (to the maximum amount of trade assurance) 

Going beyond Alibaba - secret on how big players source products

Discover how big players find and source high quality products overseas. 

Sourcing products in the USA

Learn how to easily find private label suppliers located in the United States.

5 ways to find local suppliers in the United States
The fastest way to test Amazon private label - Not the perfect method!

Learn the fastest and easiest way to create a private label product and send it to Amazon FBA. Although this method has many disadvantages, and I definitely don't recommend it as a long term sourcing strategy, it will get you up and running in just a couple of days. 

With minimal investment and full control over the packaging you will be up and running very fast!

4 Common Product Sourcing Mistakes

Learn how to avoid some of the biggest sourcing mistakes that new seller make. 

Due diligence checklist - How to spot and avoid fraud suppliers

Learn how to spot unethical, fraud and scam suppliers using this supplier due diligence checklist. I highly suggest that you refer to this checklist whenever you are about to deal with a new supplier.

What to ask suppliers - Copy/Paste questions checklist in the right order

Detailed overview of the most important questions you should ask every potential supplier.

Reliable import solution for non-US sellers

How to get setup with reliable third party service that will import, label and prepare products for Amazon FBA on your behalf, even if you don't live in the United States.

How to use third party FBA inspection services to get your inventory into the US

If you are not from the United States then you need to have someone to receive your products, inspect them and clear customs on your behalf. 

Learn how to get setup with third party inspection company to get this all done for you.

Estimating shipping cost in less than 30 seconds

Learn which tool to use in order to estimate shipping cost for your inventory.

Air shipping

Learn the in's and out's of air shipping, which type of air shipping exist and who should use it. 

Should you start with sea shipping?

Learn the in's and out's of sea shipping and who should use it. 

How to calculate customs rates and taxes (+ how to find HS code for a product)

Learn which website to use in order to find HS code for any product. Harmonized System (HS) of tariff nomenclature is an internationally standardized system of names and numbers to classify traded products. This code will help you calculate exact customs rate so you can estimate how much you will pay for customs taxes and fees. 

When to order samples

Learn what is the best time to order sample of a product that you want to source. This is a very important step in product sourcing!

Long term storage fees EXPLAINED

Actions steps you should complete before moving to the next section

Setting up your brand identity and sending your inventory to Amazon FBA

Brand name research + less than 2$ .com domain name registration

You will learn:

  • How to brainstorm for a new brand name
  • How to see if someone is already using a brand name that you want to use
  • How to register cheap domain name under 2$
Packing & labeling (UPC, FNSKU) of your product

If you don't follow the exact Amazon FBA labeling requirements, receiving of your inbound shipment might be delayed for several weeks.

According to Amazon: "Failure to comply with these safety requirements and product restrictions may result in refusal or destruction of inventory immediately upon receipt at the Amazon fulfillment center."

In this lecture I will show you step by step what you MUST include on product packaging to avoid newbie mistakes.

Also I reveal what is necessary in order to avoid your products being seized by customs.

How to get professional logo for FREE! No catch!

Learn how to get a free logo from professional designers for free. No software or do it yourself tricks. 100% free logo done for you!

How to obtain FNSKU labels

Amazon FBA labels

FNKSU label should be only visible bar code on product packaging. UPC code is used ONLY for creating a product listing.

Learn how to download the FNSKU label so your designer can include it in product packaging. 

*If your product packaging already has a UPC barcode then make sure to cover it with FNSKU label

How to generate prepaid shipping labels for inbound shipment

When you create an inbound shipment for Amazon FBA you will be able to take advantage of Amazon's great deal with UPS on cheap ground shipping within the United States. 

Learn how to generate, pay and download prepaid shipping labels so you can send them to your supplier or FBAInspection in the US. 

With prepaid shipping labels, you are basically paying for cheap shipping of your inventory to Amazon FBA within the US.

FAQ - sending to one warehouse instead of multiple

By default Amazon will split your inbound shipment into several smaller shipments and distribute your inventory across several warehouses. In this lecture you will learn how to disable this option and disadvantages of sending your whole inbound shipment to only one FBA warehouse instead of multiple.

FAQ: I am confused, do I need UPC or FNSKU label?!?

Let's clear this confusion once and for all! 

Many new sellers very often ask me what is the difference between UPC and FNSKU label and which barcodes are necessary for selling on Amazon.


Actions steps you should complete before moving to the next section

Product selection quiz

Product listing optimization for better conversions & better rankings

When to start optimizing your product listing
Keyword research: 3 ways to find relevant & long tail keywords for your listing

This is lecture is one of the most important ones because we dive deep into finding the best keywords for your product listing. By targeting wrong and irrelevant keywords your product listing discoverability will suffer. That is why you need to uncover the most relevant main and long tail keywords and strategically insert them into your product listing: mainly in titles & search term fields.

In this lecture I show you the 3 best keyword finding tools.

How to find the best converting keywords

Proven way to find the best converting keywords for your specific product.

Product listing don’ts – NEVER do these newbie mistakes!

These small product listing mistakes can get your selling privilages removed and seller account suspended.

Many sellers who are new to Amazon often make these mistakes. Make sure you take notes!

Titles that grab attention & generate exposure

Beside search term fields, titles are one of the most important elements of a product listing page on Amazon.

However many sellers underestimate the power of well crafted keyword-rich titles.

In this lecture you will learn the two most important goals of titles and how to create titles that will increase CTR (click through rates) and generate more traffic by increasing discoverability of your product listing on Amazon search results.

Also I have included "copy & paste" formula for creating titles in the resource tab.

How to enter keywords of your product listing

Learn how to properly enter keywords in your product listing's search term fields, attribute, intended use, subject matter and target audience fields. 

How to create high quality, perfect images like big players

Shoppers rely heavily on product images to make purchases online, so images are your best bet when it comes to showcasing your product online.

Learn how to create high quality images like big players.

Creating dynamic 360 image experience

Simple trick on how to arrange images on product listing page in order to get 360 product experience.

The power of bullet points - what to include for better conversions

Product listing should be treated as a sales letter and bullet points are crucial for engaging with potential customers.

Learn exactly what to include in bullet points in order to increase conversion rates and narrow potential customers down the Amazon's sales funnel.

Product description copywriting technique - step by step

Description is below the fold, which means that not every visitor is going to read it. But those who do are probably on the fence of buying your product. This is the perfect place to create interest and evoke desire for your product, while providing additional details and information.

Also because product description has 2000 character limit, you want to use every single character because it will help you with ranking your product listing on Google search results. Off course don't overstuff with same keywords. Create unique, keyword-rich & engaging content.

In the resource tab I give you proven template that you can use for creating engaging product descriptions.

UPDATED: Using HTML in description
OLD LECTURE: Using HTML in description

In order to make your description text beautiful and easier to read you will need to apply some basic HTML formatting.

In this lecture I will show you how to manually enter some basic HTML tags. Also I will show you a free tool that will convert your formatting from Word document to clean HTML code, which you can copy and past to your product description.

Other important fields not used by many sellers

Unlike on Google where you need to build your whole website from scratch, Amazon actually gives you structured information that they need for your product listing. Take advantage of that and fully complete your product listing.


Actions steps you should complete before moving to the next section

Amazon Product Listing SEO Quiz

Social proof of your Amazon product listing

How to get legitimate reviews in 2016

- The main difference between feedback and review

- Which type of reviews exist on Amazon

- What are the most trusted reviews

- 7 proven tactics for getting verified product reviews while staying 100% in compliance with latest Amazon policies

- The Snowball effect

Will a review be marked as verified if sent as a merchant fulfilled order?

Verified reviews are much more trustworthy compared to unverified reviews. 

Since you will be working on getting reviews from day one, learn whether a product unit that has been sent to an influencer through Merchant Fulfilled Order will be marked as verified review. 

How NOT to get reviews

Amazon has recently sued several paid services and websites that offered positive product reviews for sale. This also affected sellers who used these services, since their Amazon seller accounts got suspended.

Learn how to spot fraud review services and avoid getting your Amazon seller account suspended.

UPDATE: Reviews from highly discounted sales are NOT Verified reviews anymore
Can a customer who bought a product at a discount be able to leave a review


Leveraging other people's work

Getting as many targeted visitors to your product offer is crucial, especially in the beginning stage.

Being endorsed by an authority and influencer in your niche who has large and engaged audience is one of the most powerful ways of promotion.

Learn how to find influencers within your niche manually or using special software.

This strategy should be applied on a regular basis, not just for product launches.

Giveaways - the right places and the right tools

Giveaways require promotion plan just like every product online. In order to get a decent exposure of your giveaway campaign use this list of free and paid sites where you can submit your giveaway entry page.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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7 hours on-demand video
12 articles
4 lectures
Certificate of Completion